Customer experience can be managed
eCommerce | Business Analytics | Data Science
- Blockchain Sustainability
Blockchain Sustainability is the relationship between blockchain and sustainability has evolved a lot in recent years. It is a fascinating topic, as it shows how a technology, that has raised quite… - The Managerial Dilemma in the Age of Generative AI: Efficiency vs. Fairness
Managerial Dilemma in the Age – The Context & Problem The Scenario: In a modern office, there are two employees with the same title and salary. Author: Aykut Akbulut, Erasmus… - Customer Journey In The Age of IA
Customer journey is an iterative, dynamic, and cyclic purchasing process that consists of prepurchase, purchase, and post-purchase stages (Lemon & Verhoef, 2016). In short, a customer journey begins with the…
What the Customer Experience Management Is?
Customer experience management (CX/UX) is the concept perceived as the most key component of maintaining the company’s competitive advantage in business offering services to customers. However, theoretical background and its practical applications have been discussed for more than ten years, it is still fresh for application in new era of digital business models, and new managerial challenges for green products and sustainability.
Customer experience management become a primer company’s differentiator. Managing customer experience can bring massive benefits for customer satisfaction and reduced churn , thereby ramping up financial results. It has been regarded as a promising approach to, and even the future of marketing. Managing the customer experience has become a top priority for service firms and a key source of competitive advantage.
Corporate Social Responsibility
Corporate Social Responsibility (CSR) includes social and environmental engagement of the company as the business strategy, actions, and achievements. The company addresses the expectations of shareholders and balances economic, environmental, and social aspects not compromising for future generations.
A circular economy is the way of doing business where we are seeking to reduce waste, recover resources at the end of a product’s life, and channel them back into production, thus significantly reducing pressure on the environment and resources.
Customer Experience (CX) term is a dominant strategic term in business practice. It is familiar to students and practitioners — especially those in marketing, economics and
Customer Experience vs. Service Quality
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The search results strongly suggest that while “Service Quality” is the foundational academic concept, “Customer Experience” (CX) is the current industry and high-level curriculum trend. CX is the Dominant Industry and Advanced Curriculum Term
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The term “Customer Experience” (or “CX”) is now the preferred term in executive education and advanced programs like Masters Programs: Top business schools (like IE Business School, MSU Broad College of Business, Rutgers, HBS Online) offer entire programs or executive courses dedicated to “Customer Experience Management” or “Transforming Customer Experiences.”. This demonstrates that, for students interested in advanced studies, CX is a recognized, specialized field.
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CX is Strategic and Modern
How to make customers happier through effortless shopping?
CX is Strategic: CX is consistently described as a leading strategy companies harness to grow their market share and a source of long-term competitive advantage. Business leaders are recognizing that CX is crucial.
CX is a Modern Evolution: Scholars note that services are undergoing a transformation from the concept of a service transaction to one of an experience. CX is seen as the latest evolution that surpasses simple products and services.