Kto ma dostęp do informacji, ten wygrywa. To prosta zasada, która obowiązuje od wieków w biznesie. Analityka biznesowa – w każdej branży potrzebna jest wiedza do podejmowania decyzji. Okaże się, że firmy z tej grupy, efektywnie gospodarujących wiedzą, mają wyraźnie lepsze wskaźniki biznesowe. Na każdym istotnym polu działalności. W rezultacie z upływem czasu te firmy…
Reading data from excel Excel format is popular in analysis and data science. Pandas reads the excel data well, but sometimes you would like to specify data types. How can you do that? Let’s assume your data looks like this As you can see, pandas read all data as int, despite the first column should…
Aspiration, especially in context of CSR reporting, can be defined as communication about social intentions and ideas that might not be fully reflected in organizational behavior, but they are attractive in messaging for society (Sobkowiak 2020). Objectives The objective of the research is to explore CSR reports what summarize the message about social impact the…
What is Naive Bayes? Naive Bayes is a powerful algorithm for text classification based on Bayes’ Theorem. For this reason, it uses the prior probability and posterior probability. The posterior probability equals the prior probability times the likelihood ratio. It allows you to calculate the probability of stolen cars or similar events based on evidence,…
All the swans are white – Is It the only truth? The Black Swan refers to those events which are considered unpredictable in the normal course of business. They are random, unexpected, but highly impactive. These events are considered outliers, because there is no past data which can point towards their occurrence soon. There is…
Heating degree day (HDD) index is a weather-based technical index designed to describe the need for heating in buildings. Cooling degree day (CDD) index is an index describing the need for the cooling (air-conditioning) requirements in buildings. HDD and CDD are derived from meteorological observations of air temperature, interpolated to regular grids at 25 km…
Based on: Linda M. Pittenger, Aaron M. Glassman, Stacey Mumbower, Daisha M. Merritt& Denise Bollenback (2022): Bounded Rationality: Managerial Decision-Making and Data, Journal of Computer Information Systems, DOI: 10.1080/08874417.2022.2111380 Introduction There are limits to human perception, even if we do not realize that. Herbert Simon (Economist and Nobelist) coined the concept of Bounded Rationality. It was the response…
Product search involves categories as a helper system. Categorized offer reduces mistakes. That is why product classification plays a crucial role in quality shopping. Product catalog can be full of perfectly named and described items but if they miss user’s vocabulary then there are missed user perception in search. Therefore, the idea of using user’s…
Creating An Effective Social Media Marketing Campaign in today’s digitally-oriented society, cannot be overstated. With over 3.6 billion people using social media globally, platforms like Facebook, Instagram, LinkedIn, and Twitter present a unique and invaluable stage to reach a vast, diverse, and digitally savvy audience. These channels offer an unprecedented level of direct engagement that…