Customer experience management become a primer company’s differentiator. Managing customer experience can bring massive benefits for customer satisfaction and reduced churn , thereby ramping up financial results. Customer experience management has been regarded as a promising approach to, and even the future of marketing. Managing the customer experience has become a top priority for service firms and a key source of competitive advantage.
The concept of a circular economy (CE) is gaining momentum in Europe. The circular economy model aims to decouple economic growth from resource consumption by establishing closed resource loops, thereby reducing environmental degradation and fostering positive social impacts. What is a Circular Marketplace? Rise Of circular marketplaces read more Corvellec, H., Stowell, A. F., &…
Seminarium licencjackie 2025. Analityka gospodarcza. Studia stacjonarne, Seminarium licencjackie, Rok studiów II. Tematyka prac licencjackich 2025/26 N Proponowane tematy Seminarium licencjackie 2025 oraz obszary badawcze do tych prac 1 Metody marketingowe w sklepach internetowych jako narzędzie skutecznej akwizycji i retencji klientów. Student będzie analizował witryny i aplikacje wybranych, sklepów internetowych z wybranej branży, np. drogerie,…
Termin “logistyka wielokanałowa” odnosi się do strategii sprzedaży, w której firmy wykorzystują różne narzędzia handlowe oraz metody dostawy towaru w celu zaspokojenia popytu w sposób zależny od preferencji klienta. Organizacja handlu umożliwiające poznanie oferty oraz skuteczne złożenie zamówienia w sposób uwzględniający sposób zaspakajania potrzeb towarowych i usługowych. W pewnym sensie podążamy także za sposobem ich…
Using the SERVQUAL format—where you measure both Expectations (E) and Perceptions (P) on a Likert scale give you the crucial Gap Score ($P-E$) for each key aspect. Based on the typical content of a Customer Experience Management (CEM) lecture (Strategy, Journey Mapping, Metrics, and Culture), here are 5 proposed SERVQUAL-style questions for students. The scale…
People profiling problem can be approached as an analysis of co-occurrence, how often lectures are chosen together and correlation, the strength and direction of the relationship between choosing lecture X and choosing other lectures. Frequency Analysis for Profiling This is the most direct approach to identify the most and least selected lectures by your L6…
Digital technologies reshape customer expectations and competitive dynamics. Firms should be more agile then resource-constrained corporations. Service-Dominant Logic as Theorem of Customer Experience Management. They should deliver differentiated, seamless, and value-rich experiences, across all touchpoints. The ability to consistently meet customer expectations is no longer merely an operational concern – it become a strategic imperative,…