Measuring product similarity, and recommendation understanding in the realm of e-commerce, is paramount. It serves as the cornerstone for various decision-making processes, ranging from product recommendations tailored to individual preferences to detecting duplicate entries in vast datasets. At its core, product similarity encompasses the comparison of attributes, features, and user interactions, aiming to identify items…
Similarity measure in text corpus is the distance between two vectors where the vector dimensions represent the features of two objects. Similarity is the measure of how similar or how different two objects are. The measure of similarity is the degree of similarity and vice versa. Usually, it is measured in the range 0 to…
The origins of the idea of energy cooperatives appeared in projects in the 1970s and 1980s with the promotion of community-owned wind energy projects. At the same time, new renewable energy sources (RES) developed, such as biomass boilers and solar thermal panels. In EU countries two sectors emerged: the production of RE and the supply…
Online behavioral advertising (OBA) is a configuration of online advertising that allows advertisers to target consumers with advertisements personalized based on their behavioral data Keywords: online advertising, digital platforms, behavioral personalization, targeted advertising, artificial intelligence, digital market Read about customer RFM segmentation OBA paradigm, a pattern or model OBA is the online phenomenon that entails…
This changing landscape from brick and mortar approach to E-commerce is a kind of challenge for the firms to maintain the level of satisfaction of customers and at the same time augment Customer Experience (CE) (Bhattacharya & Sharma, 2022). CE in the context of digital Marketing is now considered a key variable of interest in…
We will practice python for business analytics on customer segmentation. RFM is a popular customer segmentation technique used in business analytics and marketing. It stands for Recency, Frequency, and Monetary Value, which are three key metrics used to analyze and segment customers based on their behavior and value to the business. Here’s a breakdown of…
The concept of a circular economy (CE) is gaining momentum in Europe. The circular economy model aims to decouple economic growth from resource consumption by establishing closed resource loops, thereby reducing environmental degradation and fostering positive social impacts. What is a Circular Marketplace? Rise Of circular marketplaces read more Corvellec, H., Stowell, A. F., &…
The article explores seminar subjects for business analytics students in the area of Customer Experience in Digital Era. It also includes a number of aspects of unparallel customer journeys in the age of digital shopping. Customer Experience in Digital Era uncovers strategies, nuances, and the palette of customer-centric commerce. Join us to see what students…
Customer engagement (CE) is defined as a consumer’s psychological state which includes involvement and connection with a brand’s activities or products. Customer Engagement in Digital Era exploring from a behavioral angle. CE is a notion that researchers may explore from many angles to achieve the identical goal, which desirable consumer behavior such purchase intentions, positive…
Czy polska może być w G20? Polska zajmuje 21 pozycję na świecie, GDP wyrażoną w dolarach. Tak więc jest jeszcze duża przestrzeń do wzrostu.