Case study research has been recognized as a qualitative method (Yin, 2014). It can produce the best theory derived from real cases (Walton, 1992). Case study can be realized in form of semi-structured interviews and focus groups (Cavicchi, 2017). Both case study research (with mixed methods and tools such as interviews, workshops, consultations, etc.) and…
Management daily refers to the everyday tasks and responsibilities of managing a business or a team. This can include tasks such as planning and organizing work, setting objectives, coordinating activities, making decisions, and measuring performance. It involves the continuous process of guiding and supervising employees to ensure that they are working effectively and efficiently. In…
The origins of the idea of energy cooperatives appeared in projects in the 1970s and 1980s with the promotion of community-owned wind energy projects. At the same time, new renewable energy sources (RES) developed, such as biomass boilers and solar thermal panels. In EU countries two sectors emerged: the production of RE and the supply…
Online behavioral advertising (OBA) is a configuration of online advertising that allows advertisers to target consumers with advertisements personalized based on their behavioral data Keywords: online advertising, digital platforms, behavioral personalization, targeted advertising, artificial intelligence, digital market Read about customer RFM segmentation OBA paradigm, a pattern or model OBA is the online phenomenon that entails…
This changing landscape from brick and mortar approach to E-commerce is a kind of challenge for the firms to maintain the level of satisfaction of customers and at the same time augment Customer Experience (CE) (Bhattacharya & Sharma, 2022). CE in the context of digital Marketing is now considered a key variable of interest in…
The concept of a circular economy (CE) is gaining momentum in Europe. The circular economy model aims to decouple economic growth from resource consumption by establishing closed resource loops, thereby reducing environmental degradation and fostering positive social impacts. What is a Circular Marketplace? Rise Of circular marketplaces read more Corvellec, H., Stowell, A. F., &…
The article explores seminar subjects for business analytics students in the area of Customer Experience in Digital Era. It also includes a number of aspects of unparallel customer journeys in the age of digital shopping. Customer Experience in Digital Era uncovers strategies, nuances, and the palette of customer-centric commerce. Join us to see what students…
Customer engagement (CE) is defined as a consumer’s psychological state which includes involvement and connection with a brand’s activities or products. Customer Engagement in Digital Era exploring from a behavioral angle. CE is a notion that researchers may explore from many angles to achieve the identical goal, which desirable consumer behavior such purchase intentions, positive…
Czy polska może być w G20? Polska zajmuje 21 pozycję na świecie, GDP wyrażoną w dolarach. Tak więc jest jeszcze duża przestrzeń do wzrostu.
Is it the 2024 ChatGPT revolution that has brought change to society and business? The popularity of ChatGPT’s website has grown, securing its position among the top twenty most visited portals. ChatGPT’s website has been integrated into the most widely used search engines, social channels, media networks, Wikipedia, and e-commerce platforms like Amazon.com. People not…