e-Commerce manager’s dashboard
The paper describes an e-Commerce manager’s dashboard based on traffic analysis.
-
-
Call to action
A call to action (CTA) is a key element in business communication and marketing. It’s a directive to the audience designed to provoke an immediate response, typically using imperative verbs like “find out more”, “visit our store today”, “call now”, “sign up”, or “order”. The purpose of the CTA is to guide your audience towards…
-
A New Brick and Mortar Store with a Comprehensive Range of Environmentally Friendly Solutions
8.12.2023. Based on: Castorama ma otworzyła setny sklep Opening the hundredth Castorama store is the result has shown the ambition to be close to the customers. Market want to play the role of a good neighbor and offer comprehensive support in material supply as well as improving living conditions. Market develops dynamically, but also consciously…
-
ServQual methodology for assessing the usability of automated sales in grocery
SERVQUAL jest to metoda, gdzie za pomocą wielostopniowej skali dokonuje się pomiaru jakościusług przez pryzmat postrzegania klienta. Otrzymane wyniki dają wartościowe wskazówki,odnośnie do ulepszania jakości usług (Wolniak, Skotnicka-Zasadzień, 2009). SERVQUAL jest metodą wieloaspektową, z której można skorzystać przy rozpatrywaniu całego systemu usługowego lub pojedynczych jego elementów (Urbaniak, 2013). Zakres zastosowania tej metody jest bardzo szeroki,…
-
Purchase from local suppliers as part of Corporate Social Responsibility (CSR)
When a company chooses to purchase from local suppliers as part of its Corporate Social Responsibility (CSR) initiatives, it can bring about several benefits both for the company itself and for the local society. Here are some potential advantages: In some regions, there may be regulations or incentives that encourage or require companies to prioritize…
-
Strategy for social impact
Business Relationship Management for Social Impact: CSR Reporting Perspective Abstract The paper presents a study of CSR reporting focused on how companies compose organizational aspiration with business relationships management into strategy for social impact and value sharing. Starting from literature review we evolved three hypotheses based on resource-based view of company, stakeholder theory and disclosure…
-
Mc’Donald’s core of the business
Mc’Donalds core of the business is accelerating organization based on people and technology McDonald’s, people are the core of the business. According to Katarzyna Szczodry and Radosław Ekiert, employees are the heart of their operations, well-trained, competent, and open-minded, making their restaurants popular. The core of the business and McDonald’s success is attributed to a…
-
Customer Experience in Digital Era
Customer experience (CX) refers to the overall interaction and perception a customer has with a brand throughout the entire customer journey, from awareness and consideration to purchase, use, and post-purchase support. In the digital era, several key elements contribute to shaping customer experience. Customer Experience Key elements Continous Improvement In summary, customer experience in the…
-
FMCG analytics – management tools
FMCG analytics, or Fast-Moving Consumer Goods analytics, refers to the process of collecting, analyzing, and interpreting data related to consumer goods that are typically sold quickly at relatively low prices. This field focuses on understanding consumer behavior, market trends, and supply chain dynamics within the FMCG sector. FMCG analytics encompasses a wide range of activities,…
-
Managing customer experience
Customer experience management become a primer company’s differentiator. Managing customer experience can bring massive benefits for customer satisfaction and reduced churn , thereby ramping up financial results. Customer experience management has been regarded as a promising approach to, and even the future of marketing. Managing the customer experience has become a top priority for service…
