Customer experience resources

Customer experience resources includes marketing, technology, e-commerce, data science and management literature related to the subject. This article tackles the significance of human
resources and how it is threatened by artificial intelligence.

Role of human resources in memorable customer experience

JB Triviño – SN Business & Economics, 2023

The realm of customer experience in marketing is constantly evolving due in no small
part to technological advancements. This article tackles the significance of human
resources and how it is threatened by artificial intelligence. It presents a significant …

[PDF] Emotional Customer Experience (ECX) in “Phygital” Smart Store Environment

M Ottenbacher, S Fauser, J Wieland, R Harrington – 2023

Smart retail technologies have a significant impact on the emotions of customers in a
phygital environment, such as a smart store. This study assessed how and if these
technologies act as emotional trigger/source with impacts on the emotional customer …

The Effects on Corporate Reputation of Corporate Social Irresponsibility, Philanthropy, and Customer Value Orientation

EW Mainardes, JS dos Santos – Corporate Reputation Review, 2023

This study aimed to investigate whether philanthropy and customer-related corporate
social irresponsibility influences the development of compliance, policies and rules,
corporate image, and, indirectly, corporate reputation. We also aimed to verify …

How Does Gamification in an E-Commerce Platform Drive Customer Experience? The Mediating Roles of Perceived Enjoyment and Brand Engagement

JPG Lacap, MIL Ricafrente, J Caponpon, R Medina… – Current and Future Trends …, 2023

Grounded on the flow model, the present study aims to examine the significant effect
of gamification in an e-commerce platform on customer experience, and the
mediating roles of brand engagement and perceived enjoyment in the said …

Customer Experience in the Magic World of Metaverse: Conceptual Framework of Customer Adoption of Metaverse

A Kumar, DVS Kumar, M Khetarpal, RU Megha – Immersive Technology and …, 2023

Abstract Technological disruptions like Artificial Intelligence, Virtual Reality,
Augmented Reality, etc. pave the way for a deeply immersive hyperconnected
customer-brand interaction platform, Metaverse. Metaverse attracts enormous …

Exploring consumer webrooming behaviour in the emerging fashion market: an integrated approach and forthcoming research

RK Gopi, R Lavuri, KF Sudhakar – Journal of Fashion Marketing and Management: An …, 2023

Purpose The purpose of the study is to explore the role of affective commitment (AC)
consumer empowerment on webrooming behaviour (WB) in a multichannel context
of the fashion industry, with mediating (attitude [ATT]) and moderating (product …

[PDF] Recombining Operant Resources: Integrating Service Design and Service Engineering to Improve Service Innovation

M Vikström, T Tuunanen, S Hönigsberg – 2024

Abstract Service design and service engineering are being positioned as facilitators
for service innovation, yet the research on these fields is siloed. This conceptual
paper proposes integrating service design and service engineering through service …