Customer experience resources
Customer experience resources includes marketing, technology, e-commerce, data science and management literature related to the subject. This article tackles the significance of…
Customer portfolio profitability calculation based on ABC model
Artykuł przedstawia customer portfolio profitability calculation based on ABC model
e-Commerce manager’s dashboard
The paper describes an e-Commerce manager’s dashboard based on traffic analysis.
Call to action
A call to action (CTA) is a key element in business communication and marketing. It’s a directive to the audience designed to…
A New Brick and Mortar Store with a Comprehensive Range of Environmentally Friendly Solutions
8.12.2023. Based on: Castorama ma otworzyła setny sklep Opening the hundredth Castorama store is the result has shown the ambition to be…
ServQual methodology for assessing the usability of automated sales in grocery
SERVQUAL jest to metoda, gdzie za pomocą wielostopniowej skali dokonuje się pomiaru jakościusług przez pryzmat postrzegania klienta. Otrzymane wyniki dają wartościowe wskazówki,odnośnie…
Purchase from local suppliers as part of Corporate Social Responsibility (CSR)
When a company chooses to purchase from local suppliers as part of its Corporate Social Responsibility (CSR) initiatives, it can bring about…
Strategy for social impact
Business Relationship Management for Social Impact: CSR Reporting Perspective Abstract The paper presents a study of CSR reporting focused on how companies…
Mc’Donald’s core of the business
Mc’Donalds core of the business is accelerating organization based on people and technology McDonald’s, people are the core of the business. According…
Customer Experience in Digital Era
Customer experience (CX) refers to the overall interaction and perception a customer has with a brand throughout the entire customer journey, from…