The Managerial Dilemma in the Age of Generative AI: Efficiency vs. Fairness
Managerial Dilemma in the Age – The Context & Problem The Scenario: In a modern office, there are two employees with the…
-
-
Customer Journey In The Age of IA
Customer journey is an iterative, dynamic, and cyclic purchasing process that consists of prepurchase, purchase, and post-purchase stages (Lemon & Verhoef, 2016)….
-
Authenticity in Influencer Marketing: Why It Matters and How to Achieve It
The Authenticity Imperative in Influencer Marketing Influencer marketing has become one of the most powerful tools in digital advertising, driving billions in…
-
Servqual survey on customer experience management
Using the SERVQUAL format—where you measure both Expectations (E) and Perceptions (P) on a Likert scale give you the crucial Gap Score…
-
Customer Experience Management in the Digital Age
Customer Experience Management CXM is a critical driver of growth and profitability. As technology continues to transform how companies interact with their…
-
Student Profiling for your lecture
People profiling problem can be approached as an analysis of co-occurrence, how often lectures are chosen together and correlation, the strength and…
-
Acquiring New Customers Is More Expensive Than Retaining Existing Ones
The statement acquiring new customers is more expensive than retaining existing ones is a fundamental principle in business and marketing. It’s often…
-
Google Ads Conversion and GA4 Revenue Difference
Google Ads Conversion and GA4 Revenue Difference – It’s common and frustrating issue for digital marketers. Difference between Google Ads Total Conversion…
-
Seminarium licencjackie 2026
Seminarium licencjackie 2026 będzie skoncentrowane na pracach dotyczących metod marketingowych w sklepach internetowych jako narzędzie skutecznej akwizycji i retencji klientów, managerskiej analityce…
-
Metody akwizycji i utrzymania klientów w e-commerce
Metody akwizycji i utrzymania klientów w e-commerce – badania na podstawie wybranych sklepów internetowych. Metody akwizycji i utrzymania klientów w e-commerce. Literatura…
