Customer journey is an iterative, dynamic, and cyclic purchasing process that consists of prepurchase, purchase, and post-purchase stages (Lemon & Verhoef, 2016). In short, a customer journey begins with the pre-purchase stage involving the need recognition, information search, and decision-making. It continues through the purchase stage where the need is fulfilled, and concludes with the…
The Authenticity Imperative in Influencer Marketing Influencer marketing has become one of the most powerful tools in digital advertising, driving billions in brand collaborations worldwide. Yet, as the industry matures, a critical challenge has emerged: authenticity. Consumers increasingly demand genuine connections, while brands often prioritize reach and engagement metrics. This tension creates a paradox—how can…
Using the SERVQUAL format—where you measure both Expectations (E) and Perceptions (P) on a Likert scale give you the crucial Gap Score ($P-E$) for each key aspect. Based on the typical content of a Customer Experience Management (CEM) lecture (Strategy, Journey Mapping, Metrics, and Culture), here are 5 proposed SERVQUAL-style questions for students. The scale…
Customer Experience Management CXM is a critical driver of growth and profitability. As technology continues to transform how companies interact with their customers, the role of CXM has become more complex and vital than ever. This blog post explores the key concepts, strategies, and tools involved in managing Customer Experience CX in the digital age,…
People profiling problem can be approached as an analysis of co-occurrence, how often lectures are chosen together and correlation, the strength and direction of the relationship between choosing lecture X and choosing other lectures. Frequency Analysis for Profiling This is the most direct approach to identify the most and least selected lectures by your L6…
The statement acquiring new customers is more expensive than retaining existing ones is a fundamental principle in business and marketing. It’s often cited as a rule of thumb, with some sources suggesting that acquiring a new customer can be anywhere from 5 to 25 times more expensive than keeping an existing one. Customer churn can…
Google Ads Conversion and GA4 Revenue Difference – It’s common and frustrating issue for digital marketers. Difference between Google Ads Total Conversion Value and Google Analytics GA4) CPC Revenue can really demolish your day. While a small discrepancy (10-20%) is often considered normal, a large difference signals a need for investigation. Why Google Ads Conversion…
Seminarium licencjackie 2026 będzie skoncentrowane na pracach dotyczących metod marketingowych w sklepach internetowych jako narzędzie skutecznej akwizycji i retencji klientów, managerskiej analityce danych, współczesnych wydarzeniach i zjawiskach ekonomicznych dotyczących młodych konsumentów. Będziemy też badać wpływ sztucznej inteligencji (AI) na życie konsumentów oraz metody wykorzystania algorytmów w zarządzaniu. Nasze zainteresowania kierujemy także na zjawiska związane ze…
Metody akwizycji i utrzymania klientów w e-commerce – badania na podstawie wybranych sklepów internetowych. Metody akwizycji i utrzymania klientów w e-commerce. Literatura Analiza badań na temat pozyskiwania i utrzymywania klientów w E-commerce 2.1. Charakterystyka wybranych sklepów oraz ich strategii mar-ketingowych Amazon, globalny lider e-commerce założony w 1994 roku przez Jeffa Bezosa, stosuje szeroki wachlarz działań…
Semantic search with Elasticsearch is must have for modern e-commerce. Elasticsearch is a powerful search engine, scalable data store, and vector database built on Apache Lucene. It’s optimized for speed and relevance on production-scale workloads. You can use Elasticsearch to index your product database and built beautiful Semantic search with Elasticsearch. How AI is changing…