Strategies for customer retention
This changing landscape from brick and mortar approach to E-commerce is a kind of challenge for the firms to maintain the level…
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Customer Experience in Digital Era – seminar 2023
The article explores seminar subjects for business analytics students in the area of Customer Experience in Digital Era. It also includes a…
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Customer Engagement in Digital Era – seminar 2024
Customer engagement (CE) is defined as a consumer’s psychological state which includes involvement and connection with a brand’s activities or products. Customer…
