CX Management, Data Science & Blockchain

Customer Experience Management

ServQual methodology for assessing the usability of automated sales in grocery
ByMaki Pa 2023-12-032025-09-20

SERVQUAL jest to metoda, gdzie za pomocą wielostopniowej skali dokonuje się pomiaru jakościusług przez pryzmat postrzegania klienta. Otrzymane wyniki dają wartościowe wskazówki,odnośnie do ulepszania jakości usług (Wolniak, Skotnicka-Zasadzień, 2009). SERVQUAL jest metodą wieloaspektową, z której można skorzystać przy rozpatrywaniu całego systemu usługowego lub pojedynczych jego elementów (Urbaniak, 2013). Zakres zastosowania tej metody jest bardzo szeroki,…

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Customer Experience Management

Purchase from local suppliers as part of Corporate Social Responsibility (CSR)
ByMaki Pa 2023-11-282023-12-01

When a company chooses to purchase from local suppliers as part of its Corporate Social Responsibility (CSR) initiatives, it can bring about several benefits both for the company itself and for the local society. Here are some potential advantages: In some regions, there may be regulations or incentives that encourage or require companies to prioritize…

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Customer Experience Management

Strategy for social impact
ByMaki Pa 2023-11-28

Business Relationship Management for Social Impact: CSR Reporting Perspective Abstract The paper presents a study of CSR reporting focused on how companies compose organizational aspiration with business relationships management into strategy for social impact and value sharing. Starting from literature review we evolved three hypotheses based on resource-based view of company, stakeholder theory and disclosure…

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Data Science | Python

Python programming – secrets for Business Analytics
ByMaki Pa 2023-11-272024-02-07

Python programming is a popular and powerful language that has become a preferred choice for data analysts for several reasons. Syntax is clear and readable, making it easy for beginners to learn and understand. It reduces the barrier to entry Python for analysts who may not have extensive programming experience. Getting Started with Python programming…

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Customer Experience Management

Mc’Donald’s core of the business
ByMaki Pa 2023-11-262024-03-10

Mc’Donalds core of the business is accelerating organization based on people and technology McDonald’s, people are the core of the business. According to Katarzyna Szczodry and Radosław Ekiert, employees are the heart of their operations, well-trained, competent, and open-minded, making their restaurants popular. The core of the business and McDonald’s success is attributed to a…

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Data Science

The Allure of Business Analysis as a Career Path
ByMaki Pa 2023-11-192025-06-15

In a dynamic business landscape, where change is the only constant, the role of a Business Analyst (BA) stands out as a linchpin for organizational success. Whether you’re a high university student contemplating your career path or a seasoned professional considering a job transition, the allure of the Business Analyst profession is undeniable. Let’s delve…

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Customer Experience Management

Customer Experience in Digital Era
ByMaki Pa 2023-11-192023-11-19

Customer experience (CX) refers to the overall interaction and perception a customer has with a brand throughout the entire customer journey, from awareness and consideration to purchase, use, and post-purchase support. In the digital era, several key elements contribute to shaping customer experience. Customer Experience Key elements Continous Improvement In summary, customer experience in the…

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Customer Experience Management

FMCG analytics – management tools
ByMaki Pa 2023-10-272024-03-15

FMCG analytics, or Fast-Moving Consumer Goods analytics, refers to the process of collecting, analyzing, and interpreting data related to consumer goods that are typically sold quickly at relatively low prices. This field focuses on understanding consumer behavior, market trends, and supply chain dynamics within the FMCG sector. FMCG analytics encompasses a wide range of activities,…

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Customer Experience Management

Managing customer experience
ByMaki Pa 2023-10-122023-10-17

Customer experience management become a primer company’s differentiator. Managing customer experience can bring massive benefits for customer satisfaction and reduced churn , thereby ramping up financial results. Customer experience management has been regarded as a promising approach to, and even the future of marketing. Managing the customer experience has become a top priority for service…

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Data Science | Customer Experience Management

Business analytics of customer feedback – 10 secrets
ByMaki Pa 2023-04-162024-03-10

Business analytics of customer feedback is crucial for marketing and e-commerce to understand customer needs, preferences, and satisfaction levels. Here are some methods commonly used: By utilizing a combination of these methods, businesses can gather comprehensive feedback from customers to inform marketing strategies, improve products or services, and enhance the overall customer experience in e-commerce….

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