Customer experience management become a primer company’s differentiator. Managing customer experience can bring massive benefits for customer satisfaction and reduced churn , thereby ramping up financial results. Customer experience management has been regarded as a promising approach to, and even the future of marketing. Managing the customer experience has become a top priority for service firms and a key source of competitive advantage.
Managerial Dilemma in the Age – The Context & Problem The Scenario: In a modern office, there are two employees with the…
Customer journey is an iterative, dynamic, and cyclic purchasing process that consists of prepurchase, purchase, and post-purchase stages (Lemon & Verhoef, 2016)….
Seminarium licencjackie 2026 będzie skoncentrowane na pracach dotyczących metod marketingowych w sklepach internetowych jako narzędzie skutecznej akwizycji i retencji klientów, managerskiej analityce…
Blitzscaling is a business strategy for hyper-growth, prioritizing a quickly capture a large market, by investing heavily in scaling operations, hiring, and marketing…
Management style: the desk-thumping dictator, the benevolent visionary, or the aloof delegator. We often reduce the complex reality of leadership into convenient…
The Authenticity Imperative in Influencer Marketing Influencer marketing has become one of the most powerful tools in digital advertising, driving billions in…