e-Commerce manager’s dashboard
e-Commerce manager dashboard build based on a short e-commerce ranking based on November 2023 data according to different point of view. This is an example to show you how to analyze your own website before portals like Similarweb do it for you.
Based on source: Top Websites Ranking – Most Visited Websites in November 2023 | Similarweb
There are two ways to grow your company. One is to auire customers and another is to engage them. The only combination of both give you a balance in profitable growth. We can call it the growth through customer experience management.
About The Top Visited Websites
Question: Which is the most visited websites in the world?
Answer: google.com, youtube.com, facebook.com, instagram.com, twitter.com (the FIVE) are the most visited websites in November 2023. The first e-commerce website in 11th place is Amazon.com. Websites wikipedia.org, yohoo.com and yandex.ru are in 7-9 places.
I case of e-Commerce rankings in pure sellers we have gotten Amazon.com on the 11-th place and ebay.com on 49 as the eCommerce and Shopping > Marketplace
A interesting thing with Openai.com, which is on 19-th place, it is growing two positions up from previous month.
Question: Which website’s category is the most visited?
Answer:
e-Commerce manager dashboard – lets take e-commerce pepper.pl
What they are – pepper is the place with the hottest deals. You can rate and comment them with our community. It presents deals, coupons, discount codes, price errors for what you are looking for like smartphones, laptops, consoles, toys, fashion, home and garden, groceries, etc. You can buy at the lowest prices and save. You can leverage community shopping on pepper.pl
Statistics
The most important statistics for e-Commerce manager dashboard.
Global rank, which is the traffic rank of site, compared to all other sites in the world is 2,630 and it grows 688 positions from previous month
Country rank, which is the traffic rank of this site shown for the country where it gets the most traffic, and it is for Poland 49 with the growth +16 m/m.
Category rank, which is the traffic rank of the site compared to all other sites in its main category in the top country. The category for pepper.pl is eCommerce & Shopping > eCommerce and Shopping – Other (In Poland), and the rank is 1.
Total visits, which is the sum of all visits on desktop and mobile from the last month, and it is 23 M. If we take amazon.com as ecommerce website for comparison, they have got 2.6B visits per month. Google search engine took 83.8B visits, and the next in ranking, youtube.com have got 31.4B visits.
Traffic Sources which is the top traffic source to pepper.pl. It is:
- Direct traffic driving 87.56% of desktop visits last month
- Referrals 0.23%
- Organic Search is the 2nd with 8.03% of traffic
- Paid Search < 0.01%
- Social 2,34%
- Mail 1.56%
- Display 0,27%
You can drill it down into the main traffic drivers in each channel.
You can also compare (benchmark) each channel of traffic acquisition for competitors. For example, the top competitor for pepper.pl is allegrolokalnie.pl. They have go 23.54% of visits from organic search which is 3 time more then pepper.pl got.
Bounce rate is the average percentage of visitors who view only one page before leaving the website. For pepper.pl it is 31,41% which means that every 3-th user goes out visiting just only one page of the website.
Pages per visit, which is the average page count per visit is 6.03. It looks pretty good.
Avg. visit duration, which is average duration of time spent on the site. For pepper.pl it is 8 min.
Engagement Analysis
Engagement Analysis show how well pepper.pl meets visitor expectations and captures their interest.
Top countries, which is the top countries sending traffic to the analyzed website on desktop. The majority of traffic comes from Poland, so it is a polish dedicated website.
Website Traffic Demographics, which is the audience divided according to gender ( female, male ) and age distribution. In case of pepper.pl, the audience is 70.13% male and 29.87% female and the largest age groups of visitors are 25 – 34 year old with share of 32% and 18-24 with the share of 25.5%.
Other Visited Websites – what other websites they visit: allegro.pl, wykop.pl, ceneo.pl
Top Categories, which is the distribution of the categories most visited by the analyzed website’s users. For pepper.pl you can see them on the picture below. It is according to similarweb.com for November 2023.
